![ESA-ELAINE logo](https://www.danielelatini.it/wp-content/uploads/2022/02/ELAINE_logo-550-300x300.png)
![ESA-ELAINE logo](https://www.danielelatini.it/wp-content/uploads/2022/02/ELAINE_logo-550.png)
![ESA](https://www.danielelatini.it/wp-content/uploads/2022/01/logo-esa-white-300-2.png)
Logo re-design
ELAINE logo re-design + identity manual
ESA โ European Space Agency
Daniele Latini โ graphic & media design
This was a challenging project for a cutting-edge artificial intelligence (AI) initiative within the Telecommunications directorate at the European Space Agency (ESA). The client already had a graphic prepared. But it wasn’t really doing the job. What’s more, the logo needed to be adapted to the new ESA brand identity. Working within these parameters, I wanted to create a logo that was modern, dynamic and exciting โ reflecting the qualities of the Elaine mission.
![ELAINE-old-logo](https://www.danielelatini.it/wp-content/uploads/2022/02/ELAINE_old_logo-500-300x300.jpg)
before
![ESA-ELAINE logo](https://www.danielelatini.it/wp-content/uploads/2022/02/ELAINE_logo_500-300x300.jpg)
after
The logo needed to be simplified while highlighting the AI aspect (satellite orbit around the AI) and introducing a futuristic, technological look and feel. The name ‘Elaine’ takes centre stage, representing the AI brain at the centre of network data.
![](https://www.danielelatini.it/wp-content/uploads/2022/02/Elaine-laptop-no-back-1024x681.png)
![Elaine-CVI](https://www.danielelatini.it/wp-content/uploads/2022/02/Elaine-CVI-1-copy-768x561.png)
![Elaine-CVI](https://www.danielelatini.it/wp-content/uploads/2022/02/Elaine-CVI-1-copy-768x561.png)
![Elaine-CVI Elaine-CVI](https://www.danielelatini.it/wp-content/uploads/2022/02/Elaine-CVI-2-3-copy-2.png)
![Elaine-cvi-mobile](https://www.danielelatini.it/wp-content/uploads/2022/02/Elaine-cvi-mobile.png)
![](https://www.danielelatini.it/wp-content/uploads/2022/02/Elaine-cvi-mobile-2.png)
video
video
Daniele Latini โ graphic & media design
For any inquiries do not hesitate to contact me
For any inquiries do not hesitate to contact me
![Daniele Latini logo 2023](https://www.danielelatini.it/wp-content/uploads/2023/07/DL23_logo_emo-w-1.png)
Daniele Latini โ graphic & media designย |ย copyright ยฉ 2001โ2024 โ all rights reserved