

Design for web
Website + logo
Odontoiatrica Urciuolo
Daniele Latini — graphic & media design

before

after
the old logo was too generic, often mistaken for a pharmacy
it didn’t contain the company’s name
the red colour is often associated with danger or emergency
the rod of Asclepius (snake and stick), a symbol of ancient medicine, was no longer needed
the new logo quickly communicate this is a dentist’s studio
it contains the company’s name
the new colour palette is friendly and non-threatening
modern, versatile and flexible for use on a variety of media

before
the old logo was too generic, often mistaken for a pharmacy
it didn’t contain the company’s name
the red colour is often associated with danger or emergency
the rod of Asclepius (snake and stick), a symbol of ancient medicine, was no longer needed

after
the new logo quickly communicate this is a dentist’s studio
it contains the company’s name
the new colour palette is friendly and non-threatening
modern, versatile and flexible for use on a variety of media


slide left/right for before/after
also from the same client
Daniele Latini — graphic & media design
For any inquiries do not hesitate to contact me
For any inquiries do not hesitate to contact me

Daniele Latini — graphic & media design | copyright © 2022 — all rights reserved